Website Redesign Validation

Score your redesign against the original before launch to ensure you're improving, not just changing.

Challenges

  • $200K redesign with no objective success metrics
  • Stakeholders disagreeing on design direction
  • Risk of losing conversions with new design
  • No baseline comparison methodology

Solutions

  • Side-by-side scoring of old vs new design
  • Objective metrics remove subjective disagreements
  • Conversion impact prediction before launch
  • Element-by-element comparison with recommendations

Results

Redesign launched with 23% higher conversion rate
Stakeholder alignment achieved in 1 meeting
Caught 3 critical regressions before launch
ROI on redesign investment measurable from day 1
PageRoast settled a 3-month debate between our design and marketing teams in 15 minutes. The data spoke for itself.
Emma Sullivan
CMO, TechWave